World Science Festival
A collaboration with Nick Did This, we swung for the bleachers on this one - a long scroll campaign microsite that made you feel like you were diving to the depths of oceans on other planets. There may or may not have been a few facts and giggles along the way.
The concept here was to inspire wonder in something big, gamifying the campaign land experience to compel interest in the World Science Festival. This one was so successful they ran it two years in a row.
Responsive long-scroll design articulated with facts and figures as users progress through the experience
Our concept was that requiring the user to scroll an effective length of over 30 metres would effectively illustrate the immense depth of oceans on other worlds we are yet to explore.